Reserve
Civic messaging, contracted direct campaigns, and approved local commitments are kept first in line.
Partner briefing / Programmatic revenue
Protect the mission. Make room for demand.
A civic-first approach to blended media revenue. Pivotal keeps committed community, direct, and local inventory protected—then makes eligible, flexible availability available to programmatic demand.
Download the partner briefingHow the blend works
One inventory policy. Clear priorities.
Programmatic demand is a complementary channel—not a replacement for direct relationships. The policy preserves the commitments that give a civic network its purpose and reliability.
Evaluate
Only remaining eligible availability is considered against timing, category, location, and community rules.
Report
Delivery records make the mix legible across direct, local, and programmatic activity.
Inventory, intentionally separated
Committed inventory is not up for auction.
Protected inventory
Public information, emergency communications, contracted campaigns, and approved local commitments remain controlled by the people responsible for the network. They are honored before any programmatic decision and never displaced by flexible demand.
Flexible inventory
When inventory is not committed and meets the network’s rules, programmatic demand can be evaluated as an additional channel. It remains subject to timing, category, and location controls and is reported separately.
Local-first priorities
Community value and approved local commitments stay central to the network. Programmatic eligibility follows the local policy rather than overriding it.
Guardrails partners can examine
Revenue should not ask a public network to compromise.
Privacy by design
Planning uses aggregated, anonymized network signals where appropriate. Pivotal does not use facial recognition or individual-level tracking to make inventory available.
Brand-safe by rule
Civic rules, category controls, and contextual review can keep unsafe, conflicting, or unsuitable creative out of public environments.
Proof of play
Clear delivery records distinguish civic, direct, local, and programmatic activity so partners can see what ran, where, and when.
Partner commitment framework
Start with the rules, not a rate card.
A field briefing maps the civic, direct, and local commitments a network must protect, defines which remaining inventory may be eligible, and establishes transparent reporting before programmatic demand is introduced.
Request a field briefing